For A$3,000 ($2,068), the experience includes being picked up from, and dropped off at, your location via the Uber app, then a helicopter ride to the launch point (either Heron Island or Port Douglas), a one-hour ride in the ScUber submarine, and a half-day of snorkeling and touring the Great Barrier Reef.
The submarine service is designed to support the protection of the coral reef system through Uber’s new partnership with the organization Citizens of the Great Barrier Reef.
Uber is no stranger to nontraditional marketing stunts, having previously ventured into ice cream delivery and a service called UberKittens, which allowed customers to request a playdate with kittens to support the Pennsylvania Society for the Prevention of Cruelty to Animals. The company is also working to develop a flying taxi via a partnership with Aurora Flight Sciences.
The ongoing preservation and sustainable protection of the Great Barrier Reef is one of global importance. Uber is proud to announce their partnership with the Citizens of the Great Barrier Reef to support their protection and conservation initiatives for the world’s largest ecosystem.
Uber is committed to helping protect this global icon by getting people out of their personal cars and into more efficient modes of transport, such as bikes, scooters, shared rides and public transport.
We believe that by influencing changes to how people move around their cities, we can help to reduce carbon emissions and improve the health and longevity of natural wonders like the Great Barrier Reef.
Uber will be donating $100,000 to Citizens of the Great Barrier Reef to help support their reef conservation programs. Uber will also donate the equivalent value of every scUber ride taken to Citizens of the Great Barrier Reef.